Increase Customer Interest with Visual Marketing
Visual marketing or commonly known as visual marketing is a way of communicating a brand or product using images, videos or other visual media. Visual marketing can be used to build emotional connections and approaches with customers in a more personal, more interactive manner, and ultimately will help drive sales. Visual strength will make product marketing stronger and more memorable. And can change intangible things into something concrete, helping people imagine your message and the brand or product in their minds.
Tips for Doing Visual Marketing
Visual marketing uses design elements, graphics, and images in marketing. Visual strength will make product marketing stronger and more memorable. Here are some tips for making your visual marketing a success:
1. Combine images and writing
Image and text ads must be displayed together, especially ads on social media. You can include image ads along with writing to attract the attention of customers. To help customers understand your ad, you can add text in the image, then add a caption to make it more interesting.
2. Using image optimization
When advertising images on a website, you should still apply SEO rules. The first is hosting, you must ensure that your images do not have a small size and are too heavy. You can use free hosting services to save bandwidth. And don’t forget to name the image file with regard to SEO.
3. Making infographic
You can create infographics to promote your product. Infographics will make it easier for the audience to understand information that contains statistics. So that the audience is interested in seeing your ad, and the message delivered can be well received.
Preparation Before Doing Visual Marketing
Before implementing visual marketing, there are a few things you need to know. Areas follow:
1. Visual design is part of a brand
In visual marketing, there are combinations of colors, graphic design, fonts, textures, and depth. Make sure the combinations match your brand image. Also, make sure things are well combined so that people can easily capture the message in it.
2. Marketing campaigns need guidance
The guide will later help you achieve your marketing goals. Usually, the guide contains the rules that must be held as well as the ways that need to be taken to achieve the goals that have been determined.
3. Selective in choosing which information will be conveyed
For visual marketing to work effectively, you must have specific goals. What do you want to achieve with visual marketing. So you can determine effective information and messages to convey.
4. Monitor all marketing strategies
At present, it is easier to monitor marketing activities, especially if you use social media platforms, such as Facebook Ads. This activity needs to be done to measure how successful marketing is.
5. Be open to changes that may be needed
Not all direct marketing strategies give positive results since it was first executed. Because of reality, each marketing strategy takes time and some improvements before delivering the expected results. For this reason, strategy changes are sometimes also needed to be more optimal and effective.
Visual marketing can be divided into 3 types, namely infographics, videos, and branded images. Each type of visual marketing has advantages and disadvantages of each. Infographics and branded images have the advantage of being a small file size making it easier to upload.
However, for matters of conveying information clearly, video is relatively superior when compared to infographics and branded images. Based on the strengths and weaknesses of each type, you can choose which type is most suitable for achieving your business marketing goals.